Crocante Interessante
Agency: Leo Burnett
Client: Clube Social
Year: 2024
Amplifying the only representant of Brazilian Funk music in Lollapalooza Festival.
How do you represent Club Social Snack at one of the biggest music festivals in Brazil?
Facing the challenge of sharing space with many other brands, we went back to the core of the brand: the street pop culture of Brazil. We invited MC Kako, the only artist at Lollapalooza who truly represents Brazilian funk.
With the concept Pancadão de Sabor, we launched a new song created in a special collaboration featuring MC Kako and two of the biggest names in funk beats, DJ Pereira and Leone. Together, they used the crunch sounds from the snack’s eating ritual to compose an entirely new and engaging track for the campaign.
MC Kako then took to the streets to present the new song, eating Club Social Snacks and inviting people to visit the Club Social stand at Lollapalooza.







