DGO - Relaunch
Agency: FCB Brasil
Agency: FCB Brasil
DirecTV is now DGO, and it needs to be reintroduced to the Brazilian public. So, to call for relaunching streaming and highlighting its differentials, we used the problems people have with all ordinary streaming and turned the pain into a HUGE reaction of despair, with the biggest, unstoppable and friendliest: Infaltable Man, also known in Brazil as "Boneco do Posto".
Role: Concept, Design and Art Direction
Client: SKY
Year: 2023
Year: 2023


