DGO - Relaunch
Agency: FCB Brasil
Agency: FCB Brasil
Client: SKY
Year: 2023
Year: 2023
DirecTV is now DGO, and it needed to be reintroduced to the Brazilian audience. To announce the relaunch of the streaming service and highlight its key differentiators, we turned common frustrations with traditional streaming platforms into a huge, exaggerated reaction of despair — brought to life by the biggest, most unstoppable, and friendliest figure of all: the Infallible Man, known in Brazil as the Boneco do Posto.
