SKY - Plantas
Agency: FCB Brasil
Client: SKY
Year: 2023
Don't be a plant - Iconic expression that's become a trend with Big Brother Brasil.
For SKY’s new institutional campaign, we encouraged audiences to stay informed and engaged with the diverse and entertaining content offered by SKY — making sure no one ends up becoming a “plant.” In Brazil, the expression “becoming a plant” refers to a state of stagnation or being out of touch with what’s happening in the world. This playful and culturally relevant idea perfectly captures the vibrant tone the brand wanted for the campaign.
