Adoção Projetada
During the pandemic, isolation led many people to confront a wide range of emotions, with loneliness being one of the most common. Everyone knows that welcoming a new pet into the home brings more than just companionship; it brings joy to our lives.
This idea showcases pets available for adoption in a way that makes them visible to everyone. Set in the iconic Paulista Avenue in Brazil, this initiative connects people with pets, offering everyone a chance to feel a little better during these challenging times—with the added benefit of wonderful company.
Role: Concept, Design and Art Direction
Agency: Almap BBDO
Client: Boehringer Ingelheim
Year: 2022





